Starbucks Takes Another Hit
Remember when Starbucks seemed like an unstoppable force? Those days are gone, kids. The troubled retailer, already suffering from falling profits and a slew of layoffs, was dissed in a recent coffee study from Consumer Reports. The ad-free mag ranked Eight O’Clock Coffee as the best-tasting coffee and noted that Starbucks, which costs considerably more, didn’t even merit an honorable mention. Searches on "eight o’ clock coffee" and "buy cheap coffee" made jittery jumps.
Eight O’Clock better than Starbucks. I don’t think so. Who was doing the taste testing?